U-T San Diego - B2B, "Trading on recognition: Sports and their trademarks." July 28, 2014 (publication)
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How does a brand differ from a trademark? A brand is a way of identifying goods or services. A brand is recognized by its trademarks. A trademark is an intellectual property right and a legal term for a name, symbol, design or slogan that differentiates one product or service from another.
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