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Michael G. Kessler & Associates, Ltd. v. Marksmen LLC and Marksmen, Inc, 03-CV-0787, (S.D. N.Y. 2003)

January 01, 2003
Trademark Infringement suit filed by Sughrue asserting inter alia "initial interest confusion" along with infringement and unfair competition claims.  The suit alleged Defendant paid Internet search engines to use Plaintiff's Registered Trademark KESSLER INTERNATIONAL as a "key word", which when searched would direct users of the search engine to Defendant's website.  The parties are direct competitors and provide investigation services to the Intellectual Property Community.